The Best of Data Warehousing

Creative Data does data warehousing, and we’re proud of it! A good data warehouse can function as your ‘corporate memory,’ providing a vigorous foundation for decision support. Data warehouses can yield a huge ROI and deliver significant competitive advantage.

So, if data warehousing is so great, why have there been so many spectacular failures? It’s simple. Bad things happen when people who don’t understand data warehousing try to do data warehousing.

For example, many people mistakenly believe that a data warehouse is just a special kind of data model. However, in fact, 60-80% of any data warehousing effort is the process of creating a common framework in which unified, cleansed, and consistent data thrives. Companies that ignore this precept waste every penny spent on the project. And that’s just one of the details.

At Creative Data, we know the details that count -- every one of them. As a result, we’ve been able to deliver successful, cost-effective data warehouses for years.

We’ve designed and optimized our own methodology especially for building data warehouses and their applications. We also bring the right technology and techniques to every job -- whether it’s creating a colossal data warehouse from scratch or adding a new application to an existing environment.

Plus, we apply extensive expertise in:
• Data design principles that matter important to this world --
• including everything from classical third-normal-form design to dimensional
• data modeling using star/snowflake schema
• Integration of common data from disparate sources, together with the
• creation and maintenance of surrogate keys to support the important
• ‘single view’ of an entity
• High-performance data delivery -- making sure information comes out fast
• Transformation of data into business intelligence using properly layered
• business rules on top of the data, as well as denormalizing data and
• caching relevant summaries
• All the processes it takes to build and maintain a data warehouse
• for decision support
• Common problems that arise whenever you try to pull together operational
• data to support business intelligence
• A variety of database, application, and business intelligence technologies,
• which enables us to use the most appropriate tools for your environment

Furthermore, we know that data warehousing is a user-centric process. We ensure the success of our data warehouses by:
• Fostering user involvement and commitment
• Establishing an agreed-upon, real-world business model
• Striving to exceed client expectations on every engagement