Pioneering Auction Site for B2B eCommerce

Client:
eMarketplace for aftermarket electronic components


Business Challenges:
To give buyers multiple sources for aftermarket components

To protect the anonymity of buyers and sellers

To institute a single-markup sales model that avoids the exorbitant mark-ups traditionally paid to brokers


Technology Challenge:
To implement one of the first B2B auction sites using these technologies:
• Microsoft BackOffice
• SQL Server
• ASP
• Netscape/Internet Explorer

Solution:
Over a year before exchange-building software became readily available, this company turned to Creative Data for an online auction website. The highly scalable, robust solution enables sellers to list their surplus electronics components and buyers to bid on those products. It also lets buyers list needs that sellers can review and respond to with offers. Buyers and sellers negotiate in real time over the internet. The system replicates data across multiple servers around the world to provide both fault tolerance and great response times.


Benefits:
• Satisfied client’s tight budget and time constraints
• Provided a bullet-proof, data-driven architecture that permitted
• the client to test different auction practices without additional programming
• support from Creative Data
• Gave the client the leverage to obtain venture capital
• Enabled buyers to verify the source and quality of components
• Leveled the playing field for buyers and sellers alike

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